Szu-chi Huang

Szu-chi Huang’s research focuses on motivation science, specifically the temporal and social dynamics of goal pursuit. Huang uses experiments to tightly examine causal processes, and field studies to test these findings in the real world, such as launching loyalty programs with companies and conducting intervention campaigns with nonprofit organizations like UNICEF. Her recent projects examine consumer motivation in social settings, such as shared goal-pursuit platforms (e.g., Weight Watchers, Fitbit) and pro-social behaviors (e.g., motivation behind donations). Her recent work also explores topics related to machines and service robots, spending and investing, and creativity.